Behind-the-scenes production still from the Zoetermeer 2040 project

Built to move people.

Let’s talk

Local context, sharp thinking and creative work that gets things moving.

Years of collaboration in Zoetermeer give us useful context around the city, its organisations and its public challenges.

We combine strategy, creativity and production to make complex subjects clear, relevant and practical for the people they affect.

From participation and city development to behaviour and brand communication, one team moves from direction to delivery.

Made to move.

Four ways we create movement.

  1. 01

    Brand & Positioning

  2. 02

    Campaigns & Activation

  3. 03

    Digital Experiences

  4. 04

    Content & Production

Proof, not promises.

Zoetermeer 2040
Keeping Zoetermeer's Sewers Clean
Werkbedrijf De Binnenbaan
Beter Aanbesteden
Be Like

Why GBE.

From strategy and concept to design, film and digital production, we build work that makes ideas tangible and brands more relevant.

  1. Strategic and creative in one flow
  2. Sharp thinking and execution
  3. Flexible, direct and hands-on
  4. Strategy to production.
  5. Built for clarity, not noise

How we work.

01

Understand

We clarify the challenge, audience and ambition.

02

Shape

We turn strategy into a sharp creative direction.

03

Make

We design, write, produce and refine.

04

Launch

We help bring the work into the world with impact.

GBE + Zoetermeer.

We know Zoetermeer through years of work with organisations in the city. From long-term city development to behavioural campaigns and public communication, we have helped turn complex subjects into clear ideas people can understand and act on.

That experience gives us useful local context, while the work itself remains driven by the same sharp strategy, creativity and production we bring to every GBE project.

Have a brand, campaign or digital challenge?

Let’s talk.

Tell us what you’re working on. A rough idea is enough.

We don’t do shady stuff. Read how we handle your info.

We usually reply within one working day.

Frequently asked questions.

Do you only work in Zoetermeer?

No. We work with organisations locally, across the Netherlands and internationally.

What kind of clients do you work with?

We work with brands, public organisations, cultural institutions and ambitious teams that value sharp thinking and strong execution.

Can you support both strategy and production?

Yes. We combine strategy, creativity, design, film, digital and production in one integrated team.