Putting collection points in the spotlight

Recycling starts with visibility

Role

Concept, Art Direction, AI Imagery & Campaign Assets

Client

MVO - de ketenorganisatie voor oliën en vetten

01.-

Insight

Visibility makes a difference

Returning used cooking oil starts with knowing where to take it. MVO wanted to help existing collection points stand out. The brief: turn their pride into communication that invites people to take part.

02.-

Solution

From imagery to action

We created recognisable campaign imagery with AI-generated characters. We translated it into posters, flyers, stickers, social content and digital banners. One visual language, tailored to different collection points. From supermarkets to clubs and petting zoos.

03.-

Result

Ready for action

We delivered a unified set of materials for use on-site and online. Ready to use or adapt locally in Canva. A guide and tutorial videos help collection points put the campaign to work.