Insights
Articles, observations and practical lessons on creativity, campaigns, digital change and communication.
Gen Z isn't the problem. Our memory is short.
A personal reflection on Gen Z, the internet, AI and the short memory of generations. What feels strange today often becomes tomorrow's reality.
GBE Creative Agency opens agency hub in Maastricht
GBE Creative Agency announces that it opened an office in Maastricht on 1 March 2026. The agency now operates from two hubs: Amsterdam and Maastricht.
Google? Less and less. ChatGPT? More and more.
A shift that is reshaping marketing: teams now start discovery in ChatGPT more often than in Google, changing how brands win visibility.
Second National Stay Out of the Blind Spot Day
On 12 September 2025, the second National Stay Out of the Blind Spot Day brings a hands-on lesson to CBS De Regenboog in Nieuwendijk.
When influencer marketing works too well
From crowded Balearic hotspots to your brand strategy: what happens when influencer marketing works a little too well – and how to stay in control.
How Zoetermeer tackles sewer blockages
Sewer blockages cost Zoetermeer taxpayers’ money. This behaviour-change campaign shows what can and cannot go down the drain.
Cycle safely with the Veilig op Weg mug
Archive press release from 24 January 2023 about the introduction of the Veilig op Weg mug for teachers.