Zoetermeer was spending time — and public money — on avoidable sewer blockages. We built a behaviour-change campaign around one simple rule: only what belongs in the toilet goes into the sewer. Nothing else.
Why this campaign matters
Blockages often start at home: cooking oil, fat and wet wipes end up in the sink or the loo. Around the holidays — more cooking and frying — numbers spike. In 2023 the city spent over €900,000 fixing blockages. That pushes up sewer charges, even though it’s preventable. Clean sewers start with us.
Our approach
From rules to habits: small actions with outsized impact. We make it obvious what does — and crucially what doesn’t — belong in the system, so the right choice is easy.
What we put in market
- Four short online films: each one links a common cause to a simple fix.
- A one-glance infographic of do’s and don’ts.
- Clear information on the municipal website.
- 3D street art in Zoetermeer’s city centre: an anamorphic pavement piece that makes the “sewer trap” visible (by 3D street artist Remko van Schaik).
Built together
Not a buzzword — just people working together. We make the work with the people who need it to work: the city, the makers and the residents. That keeps the message human, the craft high and the impact clear.
For this campaign we partnered with the City of Zoetermeer, Vidya Films and 3D artist Remko van Schaik. The result: helpful, no-nonsense films, a standout activation downtown and a client who sees the message land.
Credits
- Client: City of Zoetermeer
- Client lead: Krista van Zeijl
- Agency lead: Ghuislaine Janzen
- Creative: Fritiof Eriksson
- Production: Vidya Films
- Direction: Wouter Dijkman
- Camera: Dave Guldemond
- Edit: Vidya Films
- Casting: Moeder Anne Casting
- Actor: Guus Bok
- Location: De Studio Keukens & Bad
- Sound: Bob Kommer Studio’s
- Finishing and online: Paul Ballieux
- 3D street art: Remko van Schaik
