People-centred care — in motion
HA-ID in the Netherlands
Disciplines
Design, Illustration & Animation
Client
Erasmus MC
Date
May 2024
01.-
Insight
Making complexity human
Healthy ageing in people with intellectual disabilities is a complex topic. The challenge: how do you make it accessible, engaging, and human — without losing depth?
02.-
Solution
Clarity in motion
We turned data into story. Illustration into empathy. And animation into clarity. A warm, vibrant visual language that simplified science and sparked connection.
03.-
Result
Impact beyond launch
The film brought understanding where facts alone could not. It raised awareness across the HA-ID network, creating a tool that informs, inspires, and lasts beyond launch.
A complex story that needs to be understood?
We turn research, knowledge and social issues into animations that people understand, remember and share.
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