HA-ID in the Netherlands

Role

Design, Illustration & Animation

Project kick-off

May 2024

Go live

October 2024

01.-

Insight

Making complexity human

Healthy ageing in people with intellectual disabilities is a complex topic. The challenge: how do you make it accessible, engaging, and human — without losing depth?

02.-

Solution

Clarity in motion

We turned data into story. Illustration into empathy. And animation into clarity. A warm, vibrant visual language that simplified science and sparked connection.

03.-

Result

Impact beyond launch

The film brought understanding where facts alone could not. It raised awareness across the HA-ID network, creating a tool that informs, inspires, and lasts beyond launch.