Opening the door to opportunities in Zoetermeer
Your next opportunity starts here
Disciplines
Art direction, video production, copywriting
Client
Municipality of Zoetermeer
Date
August 2022
01.-
Insight
Public tenders feel complex.
Public tenders feel complex and out of reach for many entrepreneurs. Not because the work isn’t relevant — but because the process is unclear and unfamiliar. Without guidance, good businesses stay on the sidelines.
02.-
Solution
A dynamic video
A dynamic video that makes both the challenge and the solution visible. By showing where entrepreneurs run into barriers — and how to overcome them — public procurement becomes clear and approachable. Real examples of local work bring opportunities to life, while simple steps guide entrepreneurs towards action. Workshops, offered by the municipality, provide the tools to prepare, participate and succeed.
03.-
Result
From uncertainty to participation
Entrepreneurs feel informed, supported and invited to step forward. Visibility grows, connections are made and more local businesses become part of Zoetermeer’s network.
From a complex process to a first step?
We make information accessible with a clear story and video that encourages people to take part.
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