Bringing JWC closer to young people
Where youth work becomes visible
Role
Art Direction, Brand Design & Assets
Project kick-off
June 2021
Go live
August 2021
01.-
Insight
JWC for young people
JWC is already present in the lives of young people — in schools, on the streets and online. But without a clear and recognisable identity, that presence remains invisible. If you’re not seen, you’re not remembered.
02.-
Solution
A rebranding that turns presence into visibility
A clear visual identity makes JWC recognisable across every touchpoint — from social media to the streets of Capelle. Photography shows real people in their own environment, capturing the everyday reality of youth work. By consistently applying this visual language, JWC becomes visible, relatable and easy to recognise. From clothing to campaigns, every element reinforces one strong and authentic identity.
03.-
Result
JWC becomes visible where it matters most
Recognisable, relatable and present in everyday life — both online and on the streets. Young people connect. Engagement grows. From an organisation in the background to a brand that stands out.