No Hitch, No Go!

Role

Creation, Direction & Production

Project kick-off

February 2023

Go live

March 2023

01.-

Insight

Turning intent into request

Many motorists only realize they need a tow bar right before departure with a caravan or trailer. The challenge was to move that realization earlier and turn last-minute intent into timely quote requests.

02.-

Solution

Clear timing, clear action

We developed commercials around recognizable departure moments where missing a tow bar becomes an immediate problem. Humor, sharp timing, and a direct call to action made the message memorable and actionable.

03.-

Result

Recognition that converts

The campaign increased engagement and quote requests. Motorists recognized the situation, related to the message, and acted earlier in the customer journey.

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