Safe behaviour starts with recognition

A traffic rule stays distant when children cannot see themselves in it. The second edition had to show what they can do immediately around large vehicles.

Veilig op Weg instructor teaching road safety in the classroom

Pupil using the campaign quiz during the road-safety lesson

02.-

Approach

Romy brings the message close

Ambassador Romy Ruitenbeek spoke the language of the classroom and gave safe behaviour a recognisable face. At CBS De Regenboog in Nieuwendijk, children made a road-safety pact with a driver and viewed their surroundings from the cab.

Pupils and instructors during the practical lesson in the truck cab

Pupils practising beside the Veilig op Weg campaign truck

03.-

Result

The cab reveals the difference

On 12 September 2025, the awareness day brought explanation and practice together. Children experienced where a driver’s view ends and connected that experience to clear agreements for safer behaviour.

Pupils in front of the Veilig op Weg truck at the end of the awareness day

In the media

TTM.nlTweede Nationale Blijf uit de Dode Hoek Dag Het KontaktNationale Blijf uit de Dode Hoek Dag bij CBS De Regenboog

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Safe behaviour starts with recognition

Romy brings the message close

The cab reveals the difference

In the media

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One day makes danger visible

No Hitch, No Go!