Companies and industry
For organisations translating expertise, innovation or transformation into a sharper brand and stronger communication.
GBE Creative Agency
Creative Agency Lyon
Clear strategy. Distinctive creative work. One committed team.
GBE is a Dutch creative agency working with brands, institutions and teams in Lyon and across Auvergne-Rhône-Alpes. We connect strategy, identity, campaigns, content, design and digital to turn complex challenges into clear, useful work.
Positioning
A Dutch perspective, connected to Lyon
We combine senior strategic thinking with the speed and involvement of an integrated creative studio. The result is a stronger central idea, quicker decisions and consistent execution from positioning through launch.
Who we work with
For organisations ready to make their ambition visible
We work with teams that need more than attractive output. They need a clear position, a credible story and creative work that people can understand, remember and act on.
Public organisations
For institutions and public teams that need to make complex subjects concrete, accessible and engaging.
Innovation and impact
For teams working on health, sustainability, participation, talent or meaningful social change.
Services
What we bring together
Strategy
Positioning, brand platforms, messaging and campaign strategy.
Brand identity
Branding, visual systems, tone of voice and practical guidelines.
Campaigns
Creative concepts, activation ideas and integrated campaign systems.
Content
Stories, editorial formats, social content, film and motion.
Design
Art direction, graphic design and coherent tools for every touchpoint.
Digital
Websites, digital experiences, interactive content and production.
Lyon / Auvergne-Rhône-Alpes
Why Lyon makes sense for GBE
Lyon sits at the meeting point of industry, science, digital innovation, culture and public life. That mix creates organisations with substantial expertise and stories that deserve to be made clearer.
Across Auvergne-Rhône-Alpes, teams are navigating growth, transition, talent and public trust. We help turn those ambitions into positioning, campaigns and experiences that feel focused and human.
GBE maintains a local connection to Lyon and can arrange meetings in the city depending on the project. Our permanent offices remain in Amsterdam and Maastricht; Lyon is not presented as an official office.
Selected work
Work that proves the approach
Be Like
Context
A public campaign used a recognisable youth-culture format to make an employment initiative immediately relevant.
Impact
View project
The campaign increased recognition and engagement by speaking in a visual language its audience already understood.
Werkbedrijf De Binnenbaan
Context
A complete brand identity for a newly independent social employment organisation with a complex public mission.
Impact
View project
A distinctive and widely embraced identity gave the organisation clarity, confidence and a recognisable presence.
Beter Aanbesteden
Context
An explainer campaign that made public procurement opportunities in Zoetermeer feel clearer and more accessible for local entrepreneurs.
Impact
View project
The work helped entrepreneurs feel informed, invited and better prepared to take part in the municipality's procurement process.
Method
How we move from question to result
Listen
We understand the context, stakeholders and real decision behind the brief.
Define
We sharpen the position, message and creative opportunity.
Create
We design the idea, content and system as one coherent whole.
Deliver
We produce, refine and help the work perform in the real world.
Why GBE
What clients gain from working with us
Senior attention from strategy through delivery
Brand, campaign and digital thinking in one team
Experience with public and complex subjects
A direct European working style
Local connection without unnecessary agency layers
A project in Lyon or Auvergne-Rhône-Alpes?
If your organisation needs a sharper position, a stronger identity or a campaign people can genuinely connect with, let’s talk.
Meetings in Lyon are possible by appointment. GBE remains officially based in Amsterdam and Maastricht.
Frequently asked questions
Does GBE Creative Agency have an office in Lyon?
No. GBE Creative Agency has permanent offices in Amsterdam and Maastricht. We do have a local connection to Lyon and can arrange meetings in the city by appointment.
Do you work with organisations in Auvergne-Rhône-Alpes?
Yes. We support companies, institutions and impact-driven organisations in Lyon and across the region with strategy, branding, campaigns, content, design and digital.
What does your local connection to Lyon mean?
It means we can work with an informed understanding of the city and meet locally when a project benefits from it, without claiming a permanent GBE office in Lyon.
Can GBE also handle production and rollout?
Yes. Our team covers strategy, creative development, design, content, motion, digital production and practical rollout from one integrated workflow.