Understand
We clarify the challenge, audience and ambition.
Creative agency for the Euregio.
One region. Three countries. Work that travels.
The Euregio around Maastricht, Liège and Aachen brings Dutch, Belgian, German and international perspectives together. Communication has to move between markets without losing clarity or character.
GBE combines strategy, brand, campaigns, digital and production in one compact team. That gives organisations one creative partner across borders, rather than a different agency for every market.
Working from our Maastricht hub, we stay close to the region while building work with wider ambition, cultural nuance and the flexibility to adapt across audiences and languages.
Made to move.
Four ways we create movement.
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01
Brand & Positioning
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02
Campaigns & Activation
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03
Digital Experiences
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04
Content & Production
Proof, not promises.
Why GBE across borders.
Cross-border work needs one clear idea and enough flexibility to stay relevant in different cultural and market contexts.
- One creative team across markets
- Cultural nuance without extra layers
- Strategy, creation and production together
- Close to the region, built for wider reach
- Clear decisions and adaptable systems
How we work.
Shape
We turn strategy into a sharp creative direction.
Make
We design, write, produce and refine.
Launch
We help bring the work into the world with impact.
Maastricht – Liège – Aachen.
Our Maastricht hub places us close to organisations throughout South Limburg, Belgian Limburg, the Liège region and the Aachen and North Rhine-Westphalia area.
GBE does not have offices in Liège or Aachen. We work across the region from Maastricht and Amsterdam, meeting teams where the project needs us.
Have a brand, campaign or digital challenge?
Let’s talk.
Tell us what you’re working on. A rough idea is enough.
Frequently asked questions.
Does GBE work with organisations in the Netherlands, Belgium and Germany?
Yes. From Maastricht, we work across the Dutch, Belgian and German parts of the Euregio and with international teams beyond the region.
Does GBE have an office in Liège or Aachen?
No. Our agency hubs are in Maastricht and Amsterdam. We work throughout the Euregio and meet teams in the region when a project calls for it.
Can GBE create multilingual campaigns?
Yes. We build a clear central idea and creative system, then adapt the work for different languages, audiences and cultural contexts, involving language specialists where needed.
Does GBE work with international teams?
Yes. We collaborate directly with teams across markets and keep strategy, creation, digital and production connected in one workflow.
Which disciplines does GBE offer?
We combine brand and positioning, campaigns and activation, digital experiences, and content and production.